Opinion – news & views

It may or may not be because of the current world financial crisis, but the International Herald Tribune reports that several key buyers of the famous Jamaica Blue Mountain coffee, have recently pulled out, causing concerns about a possible drop in the price of this famous coffee bean.

Jamaica exported some 16,200 tons (15,000 metric tons) of Blue Mountain coffee last year. Its output is largely bought by eight large companies, including Coffee Traders and Government-owned Wallenford. Jamaica exports US$30 million of Blue Mountain annually, of which 85 percent is shipped to Japan, while Britain and the U.S. are the next biggest markets for the iconic bean. (more…)

EDITORIAL
21st August 2008

As you may know, this magazine is a supporter of the concept of fairly-traded coffee, but it’s interesting to see how the Fairtrade organization (run under the auspices of Oxfam aid organization) has become proprietary about the use of the ‘fair trade’ terminology.

Several newspapers have reported a recent spat between McDonalds, which uses Rainbow Alliance coffee [www.rainforest-alliance.org], and the Fairtrade Organization. It centres around the use of the word ‘fair’. The problem is that McDonalds have recently been running TV commercials showing South American coffee farmers, and using the words ‘a fair deal for workers’ in their script.

Click here to go directly to this topic on the Crema Forum to share your opinion and read what others have had to say, or/ (more…)

Editorial 30th July 2008

Well, it had to happen. Not wanting to say ‘I told you so’, but we’ve been forcasting the demise, or at least the diminishing, of the Starbucks’ empire in Australia for a number of years. 

A recent article in The Australian newspaper refers to recent sour news out of the company’s US [Seattle] headquarters as a possible reason for Starbucks’ abrupt decision to close 61 of its 84 Australian stores, but we have felt for a long time that there was a much stronger reason – the inherent strength of Australia’s domestic espresso industry.

On observing Starbucks’ worldwide rise over a number of years, they have clearly been a phenomenal success story in most countries where their tentacles have reached, but for a few countries – most notably Italy, and now Australia. And the reason is clear – its the strength our own domestic espresso culture.

A recent second place in the World Barista Championships in Copenhagen, along with three consecutive winners of the World Latte Art Championships are testament to this. It’s actually a huge compliment to the increasing strength and depth of our own unique espresso culture!

Ashley Felderhof, Founding Director of Crema Magazine, was interviewed by ABC News Radio to give his opinion on the demise of Starbucks in Australia. Click here to listen to the interview.

By Emily Oak

Every year between April and June, the World Barista Championships are held somewhere on the globe, in search of the world’s best barista. And every year across the world, and particularly in Australia, the question is often raised and fiercely debated as to the value of such ‘staged’ competitions – primarily that the baristas who participate in such competitions are more performers than professional baristas.

The main argument against competitions that I have encountered over my ten years in the specialty coffee industry is that the condition of competition and the tasks that the baristas have to perform are not valuable in ‘the real life situation or a café’. Many baristas who work day in and day out behind an espresso machine producing hundreds of coffees for their loyal following, are not willing to have their skills judged by their peers because the format of competition does not mimic reality…. Or does it? (more…)

By Emily Oak

I am very lucky that in my work as an educator I often get the opportunity to associate with people already active in the coffee industry, as well as people who are so enthusiastic about coffee that they are setting up a mini espresso bar at home. Unfortunately for both of these groups they often overlook or misunderstand the importance of the grinder in the whole equation of making a cup of coffee.

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