Posts Tagged ‘coffee cupping’

Tasting and blending coffee is a very complex, creative and scientific process which is unfortunately underestimated by a great number of people who actually work in the industry. Coffee cupping is one of those wonderful and very necessary rituals which sadly only a small percentage of coffee roasters, green buyers and retailers undertake. Unfortunately for the consuming public, this can lead to a lack of quality in coffee from those who do not regularly audit their suppliers, coffee production and the end product sold to consumers. Often these same people do not venture out trying new products and styles to improve the quality of the end cup. So why is coffee cupping so important, and what does cupping a coffee to produce an end product entail? (more…)