Posts Tagged ‘Starbucks Australia’

Editorial 30th July 2008

Well, it had to happen. Not wanting to say ‘I told you so’, but we’ve been forcasting the demise, or at least the diminishing, of the Starbucks’ empire in Australia for a number of years. 

A recent article in The Australian newspaper refers to recent sour news out of the company’s US [Seattle] headquarters as a possible reason for Starbucks’ abrupt decision to close 61 of its 84 Australian stores, but we have felt for a long time that there was a much stronger reason – the inherent strength of Australia’s domestic espresso industry.

On observing Starbucks’ worldwide rise over a number of years, they have clearly been a phenomenal success story in most countries where their tentacles have reached, but for a few countries – most notably Italy, and now Australia. And the reason is clear – its the strength our own domestic espresso culture.

A recent second place in the World Barista Championships in Copenhagen, along with three consecutive winners of the World Latte Art Championships are testament to this. It’s actually a huge compliment to the increasing strength and depth of our own unique espresso culture!

Ashley Felderhof, Founding Director of Crema Magazine, was interviewed by ABC News Radio to give his opinion on the demise of Starbucks in Australia. Click here to listen to the interview.